Masterclass: Perception, reputation and benchmarking

For many institutions, measuring communications success is more about perception and reputation than the bottom line. Come and hear Emma Duke, Head of Communication, Oxford Education at the Oxford University Press, talk about her project on this subject for her CIPR Diploma. Tom Fryer, Ambitious Futures graduate in the Public Affairs Directorate, will also talk about his practical experience of establishing reputation benchmarks for the innovation communications strategy.